Working webinar series
Centre of Mass
/ REPURPOSE
Two 45-minute working sessions for founders, leaders and B2B teams clarifying their story, turning expert knowledge into influence and building a repeatable content rhythm.
Dates to be confirmed
Dates will be announced soon. Email if you want to hear when the sessions open.
Register interest by email ↗Session 01 · 45 minutes
Centre of Mass: Find the idea your market can feel
Separate Mass, Momentum and Magnetism, then choose one 30-day action and one earned opening.
Outcomes
- Name the proposition or point of view that should sit at the centre.
- See whether the next constraint is Mass, Momentum, Magnetism or Resistance.
- Leave with one proof action and one relationship to pursue.
Agenda
| 0:00–0:05 | Open: the translation problem |
|---|---|
| 0:05–0:12 | Centre of Mass and the three forces |
| 0:12–0:22 | Mass: ideas, proof and distinctiveness |
| 0:22–0:31 | Momentum: a repeatable narrative rhythm |
| 0:31–0:39 | Magnetism: relationships and earned openings |
| 0:39–0:43 | The Influence Audit bridge |
| 0:43–0:45 | Close with a 30-day action |
Bring a question
What do you want your market to repeat about you, and what currently stops it travelling?
Session 02 · 45 minutes
REPURPOSE: Turn one conversation into a month of useful work
Use the nine-step route to make a production board that carries one idea across channels without becoming a content treadmill. It is the practical content system inside the wider positioning and influence work.
Outcomes
- Choose one real source conversation and its audience.
- Map the canonical sequence: Record, Extract, Produce, Unpack, Reformat, Publish, Offer, Study, Evolve.
- Build a one-month board with an owner, channel, offer and learning loop.
Agenda
| 0:00–0:05 | Open: one source, many useful surfaces |
|---|---|
| 0:05–0:10 | The nine-step route |
| 0:10–0:16 | Record and Extract |
| 0:16–0:22 | Produce and Unpack |
| 0:22–0:29 | Reformat and Publish |
| 0:29–0:35 | Offer: make the next step clear |
| 0:35–0:41 | Study and Evolve |
| 0:41–0:45 | Close with the next source conversation |
Bring a source
Bring a call, interview, talk, workshop or customer question you can record once and work from for a month.