Centre of Mass
Find the ideas with enough weight to make people pay attention. Build a point of view the business can keep returning to.
Take the Influence Audit ↗Advisory · workshops · speaking
Make your
expertise travel.
I help founders and B2B teams turn good thinking into a clear market position, a body of useful work and the opportunities that follow.
your
centre
of mass
centre
of mass
01 Mass
the ideas
the ideas
02 Momentum
the practice
the practice
03 Magnetism
the network
the network
Strategy should leave the room
→Influence should do useful work
→Growth follows clarity
The method
Attention is earned
in systems.
The work sits between positioning, narrative and the operating rhythm that makes both visible. There is no content treadmill here. The aim is a centre of gravity your market can feel.
REPURPOSE
Turn one real conversation into a durable set of assets: the article, the proof, the talk, the sales tool and the next conversation.
See the full route ↘Influence audit
See where authority is already hiding, what is stopping it travelling and which relationships can create the next opening.
Run the audit ↘One source. A working system.
R.E.P.U.R.P.O.S.E.
R
Record
Capture the real conversation once.
E
Extract
Pull out the useful audio and video.
P
Produce
Make the pillar episode or asset.
U
Unpack
Find the highlights and useful moments.
R
Reformat
Shape the ideas for each channel.
P
Publish
Release the work on a regular rhythm.
O
Offer
Give people a clear next step.
S
Study
Read the signals in the metrics.
E
Evolve
Improve the content strategy.
Working scopes
For the moment
when clarity
becomes urgent.
01↗
Market gravity diagnostic AUD $5,000 + GST
Ten business days. Up to 2.5 days of my time. Executive interviews, evidence review, Centre of Mass scorecard and a decision brief with a 30-day plan.
02↗
Centre of Mass workshop AUD $3,000 + GST
Half-day facilitated workshop plus preparation. A shared buyer, Mass inventory, Momentum plan, Magnetism map and owner-based action plan.
03↗
Senior advisory AUD $10,000 + GST / month
Start with one month and up to four advisory days. One priority memo, one working session, review of two client-produced artefacts and an earned-opportunity scorecard.
About Kade
Built across
strategy and story.
Kade Greenland is a strategic operator working across positioning, narrative and influence. He founded Khorus, worked in Customer Strategy and Innovation at EY and holds a Master of Entrepreneurship from Wade Institute, University of Melbourne (2016).
The work now focuses on helping founder-led B2B teams turn expertise into a clear market position, a usable point of view and more qualified conversations.
Read the speaker one-sheet ↗“
On stage and in conversation
Most people do not have an attention problem. They have a translation problem.
I speak about the distance between knowing something and being known for it. For founders, leadership teams, business schools and communities building what comes next.
A working diagnostic
The Influence
Audit.
Sixteen statements. Four forces. A useful read on where your authority is strong and where it is getting stuck.
This is a heuristic self-assessment adapted from the Centre of Mass brief. It is a conversation starter, not a validated psychometric diagnostic. Your answers stay in this browser and are never submitted. Emailing your result is optional.
The next move
Bring the hard
conversation.
Tell me what you are trying to make clear, and where it needs to travel.
Book a 30-minute conversation ↗kade@kadegreenland.com ↗