Positioning & narrative
When several offers or internal views compete, find the clear story buyers can understand and the team can repeat.
See the working outputs ↘Positioning · influence · AI content systems
Make your
expertise travel.
I help B2B teams make a clear story buyers understand, turn expert knowledge into useful influence and build the content systems that keep it moving.
your
centre
of mass
centre
of mass
01 Mass
the ideas
the ideas
02 Momentum
the practice
the practice
03 Magnetism
the network
the network
Strategy should leave the room
→Influence should do useful work
→Growth follows clarity
The method
Attention is earned
in systems.
The work sits between positioning, narrative and the operating rhythm that makes both visible. There is no content treadmill here. The aim is a centre of gravity your market can feel.
Expert-led content & influence
Turn a busy expert’s knowledge into useful content, sales support and the earned opportunities that follow.
See the REPURPOSE route ↘AI content systems
Build a repeatable capture, production and quality workflow with clear human ownership and useful output.
Use the Influence Audit ↘One source. A working system.
R.E.P.U.R.P.O.S.E.
R
Record
Capture the real conversation once.
E
Extract
Pull out the useful audio and video.
P
Produce
Make the pillar episode or asset.
U
Unpack
Find the highlights and useful moments.
R
Reformat
Shape the ideas for each channel.
P
Publish
Release the work on a regular rhythm.
O
Offer
Give people a clear next step.
S
Study
Read the signals in the metrics.
E
Evolve
Improve the content strategy.
Three ways into the work
For the moment
when clarity
becomes urgent.
Fees and shape are scoped after a conversation, once the decision, people and capacity are clear.
01↗
Positioning & narrative
For a business with several offers or internal views that need one buyer-understandable story. Outputs can include an evidence review, decision brief, message architecture and alignment session.
02↗
Expert-led content & influence
For a busy expert whose knowledge needs to travel. Outputs can include a source conversation, REPURPOSE board, proof sequence, sales support and earned-opportunity map.
03↗
AI content systems
For teams that need repeatable capture, production and quality control. Outputs can include a workflow map, prompt and review gates, ownership model and a measured pilot plan.
About Kade
Built across
strategy and story.
Kade Greenland is a strategic operator working across positioning, narrative, influence and AI-enabled content systems. He founded Khorus, worked in Customer Strategy and Innovation at EY and holds a Master of Entrepreneurship from Wade Institute, University of Melbourne (2016).
He helps B2B teams clarify what they are saying, make expert knowledge useful and build a repeatable system around the work.
Read the speaker one-sheet ↗“
On stage and in conversation
Most people do not have an attention problem. They have a translation problem.
I speak about the distance between knowing something and being known for it. For founders, leadership teams, business schools and communities building what comes next.
A working diagnostic
The Influence
Audit.
Sixteen statements. Four forces. A useful read on where your authority is strong and where it is getting stuck.
This is a heuristic self-assessment adapted from the Centre of Mass brief. It is a conversation starter, not a validated psychometric diagnostic. Your answers stay in this browser and are never submitted. Emailing your result is optional.
The next move
Bring the hard
conversation.
Tell me what you are trying to make clear, and where it needs to travel.
Book a 30-minute conversation ↗kade@kadegreenland.com ↗